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Case Studies

With over 60 stores throughout the UK, Ireland and the U.A.E, you are never too far away from a GBK burger. Offering a wide range of hand crafted burgers combining fresh ingredients and homemade sauces, GBK delivers a twist on the classic burger.

To compliment these unique and bold flavours, GBK needed a soundtrack to reflect the flavour of the brand as well as create the perfect dining atmosphere to support the Gourmet Burger experience in their stylish, casual dining restaurants.

Working closely with their senior management, our music profiling team created a unified sound that could be enjoyed world wide to support the GBK casual dining experience. An eclectic blend of diverse, adventurous tracks from legendary purveyors such as Toots & The Maytals, Rolling Stones and Led Zeppelin through to exciting new artists such as Courtney Barnet, Boxed In and Ibibio Sound Machine converge with fantastic food to offer a dining experience to remember.

“The profiling team took time to understand our brand and really grasp the atmosphere we were trying to create. With in depth musical knowledge the blend of tracks is unique to GBK and helps us create a great atmosphere for our guests to enjoy our food” Head of Food

Handcrafted burgers – Beautifully crafted soundtrack


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